Analytics & CROTrending

Microsoft Clarity

Free session recordings and heatmaps for understanding on-site behavior.

By Microsoft

Microsoft Clarity is a free behavioral analytics product with session recordings, heatmaps, and dashboard insights. It complements quantitative analytics by making friction and interaction patterns visible.

Why use this?

Use Microsoft Clarity when you need qualitative behavior evidence for conversion research without adding software cost to the stack.

Editorial confidence

high confidence · reviewed 2026-09-10

Changing commercial facts should be verified on the vendor site.

Best for

  • Free behavior analytics
  • Session-level friction research
  • Heatmap analysis
  • Complementing Google Analytics

Not ideal for

  • Controlled experimentation
  • Full product analytics
  • Revenue attribution as a standalone system
Commercial model

Published plans

High-intent comparisons

Alternatives

Alternative to Paid heatmap and session-recording platforms

Clarity provides core heatmap and recording workflows at no software cost, with less emphasis on bundled research services or experimentation.

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