Email & LifecycleTrending
Loops
Lifecycle email built around the operating model of modern software companies.
By LoopsLoops is an email platform for software companies that brings campaigns, loops, and transactional messages into one product. Its free plan and developer surfaces make it especially relevant to early-stage product-led teams.
Why use this?
Use Loops when a SaaS team wants lifecycle and transactional email without inheriting the complexity of a broad marketing cloud.
Editorial confidence
high confidence · reviewed 2026-09-10
Changing commercial facts should be verified on the vendor site.Best for
- Product-led SaaS teams
- Lifecycle and transactional email
- Developer-supported workflows
- Early-stage teams using Stripe
Not ideal for
- Broad ecommerce merchandising
- Full CRM replacement
- Complex multibrand enterprise operations
Commercial model
Published plans
Free
Up to 1,000 contacts and 4,000 email sends per month.
Start FreeHigh-intent comparisons
Alternatives
Alternative to Broad all-in-one email suites
Compare Loops favors a focused SaaS lifecycle workflow; Brevo offers broader multichannel marketing and contact-management scope.